Actually, they've gone up at TSC since I got my last one, a year or so ago!
The 2" 30' straps are now $50, and the 3" 30' straps below (notice the "made in China" tag) are $65 (before tax)... So basically, this deal gives you a FREE 20' strap, AND, they're made in the USA, using USA materials!
Like I say, I've already got (2) straps, but I picked these up because extraction straps do have a set life, and I have broken them before (old strap, lots of sand down in the fibers, eating away with every pull)... To be out with your only strap and have it break... Let me tell you, that sucks!
ETA: Not to mention that I've had a buddy stuck in the middle of a field, where I didn't want to get within 50' of where he was, to try and pull him out!