Folks who want lifts for looking good and going to the mall have NO idea why they would choose one setup over another. They are welcome to join trailvoy.com (what we also call the "OS" - or "Other Site") where there are a million posts and 70,000 members. We are not a site for discussing LMFAO (Lifts Meant For Appearance Only).
There's an Offroad forum over there, but it's full of noobs asking the SAME old questions, and the owners of that site (where I am, BTW, a moderator and the #1 poster) have laid down rules that we are to be nice to noobs at all times, not mock them, and not demand too much thinking out of their tiny brains, and to not give them too much heat for posting in slang, no punctuation, no capitals, and generally looking like junior high girls tapping out text messages on their $20 cell phones where the search function is annoying to use.
Here, posting as if you're using a cell phone will get you some heat. It's the culture, that's all.
This site was set up by the founders for a more advanced level of discourse by members who were expected to come up to a certain level of knowledge on their own or by searching trailvoy.com, can use advanced search tactics, and can describe their offroad intentions by describing the trail conditions they want to conquer.
You simply CANNOT have a successful plan for lift, shocks, armor, and especially TIRES, unless you know what trails you have in your vicinity, and how aggressive you want to hit them. Recovery equipment, comm gear, trail spares, tools, and emergency kit needs to be budgeted for, not just the vehicle mods, and depends again on the trails and if you have a habit of going out alone. Getting the lift put on by a shop is also a clue that the poster is in it for the looks, since safety on the trail often depends on having the tools and experience to fix it where it breaks, and if you're not a DIY'er who can put on their own lift, you might be limited to easy trails where you might have fun, but you could embarrass the platform by getting stuck or breaking something trivial. And then the Jeeps will mock you and you might need $500-700 for an offroad extraction and THAT'S where you'll need the thick skin that we're trying to develop in new members by hazing them a bit here.
Philosophical essay over.
I'm certain I've taken my stock rodeo with 31" tires more places a mildly lifted TB could hope to go... But then again TB's weren't meant to be off-road rigs. 
I wish I had a fearless camera man to document my travels...
I'm just going to order the Markmc lift+wheel spacers for now so I can go with bigger tires later.